1. How do I pick a web designer / consultant?
You should look for someone, who you think understands your requirements, quoted you a good price and foremost has lots of experience in similar projects. By understanding I mean that someone knows exactly what you want to achieve and is able to suggest some useful modifications. To get the right picture in terms of price you should ask several companies for quotes. The difficult part might be checking the actual experience. You may ask for a portfolio of previous projects or contact previous customers.

It's a simple truth - people will buy from someone they like. This is true in both business-to-business (B2B) and business-to-consumer (B2C) markets. Since Facebook has become increasingly popular with people around the world, it's a great tool for interaction with your customers. What you want to do is build relationships with your customers - so let them see you as a person, not a business. Share with them your interests and your personality - once they get to like you they will come to do business with you, as they will trust you.

Okay, so there's been like tons of articles on the web on this topic, but nevertheless I will share my views on this as well. Getting traffic to one's website is one of the most crucial and problematic issues in the business. Many, many customers keep asking: "Why don't I get more traffic to my website?". Obviously, there is no single answer to that, different websites have different issues. What you should do is to research SEO techniques. A very good way to that is to visit forums like Seochat or Digitalpoint, both of which have dedicated subforums for this topic.